FAQs

Founded by Mahmud Kamani and Carol Kane in Manchester in 2006, for over 10 years, boohoo group has been pushing boundaries to bring its customers up-to-date and inspirational fashion, 24/7.

Today, we are a leading online fashion retail group serving customers around the globe with a vision to lead the fashion e-commerce market globally through our scalable multi-brand platform. Our brands: boohoo, boohooMAN, PrettyLittleThing Nasty Gal, MissPap, Karen Millen and Coast design, source, market and sell clothing, shoes, accessories and beauty products to fashion conscious consumers around the world.

The speed and agility of the group ensures it is first to market with the latest on-trend styles and fashion, utilising a test and repeat model to ensure low levels of risk on new lines, and leverages our speed and agility to replenish bestselling ranges in weeks.

A lot of our products are designed and sourced in the UK, and subsequently distributed globally from our two warehouses in the UK. The group sells products to customers in almost every country in the world, with a strong presence in the UK, US, Europe and Australia.

Since starting out as boohoo in 2006, the group has grown rapidly, expanding its offering in the UK and Internationally. Along the way we have developed a scalable platform capable of plugging new brands into the group, leveraging our infrastructure investments, sourcing capabilities and utilising our core principles of speed, agility and test & repeat.

boohoo is an inclusive and innovative brand targeting young, value-orientated customers. In 2016 the group’s expansion into menswear saw the launch of boohooMAN, followed by the acquisitions of vibrant fashion brand Pretty Little Thing in January 2017 and the free-thinking Californian brand Nasty Gal in February 2017.

In March 2019, the group acquired young fashion brand MissPap, and in August 2019 announced the acquisitions of the online businesses for renowned British fashion brands Karen Millen and Coast.